LookSmart

A SEARCH PIONEER LookSmart is a veteran of the online search advertising industry. Founded in 1997, LookSmart utilized a directory model to become one of the first consumer-facing search Web sites. Over the years since its first foray into search, LookSmart developed a search advertising platform to support the LookSmart network as well as other industry leaders including MSN and Ask Sponsored Listings.

Today, LookSmart is a premier search advertising network and management company. LookSmart's business now focuses on supporting its advertiser base through a syndicated network that specializes in pay-per-click text ads. LookSmart optimizes traffic from publishers and other networks to ultimately benefit its advertisers.