WordStream

Search and Social Advertising

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Description

PPC solution that helps businesses discover, analyze, group, and organize keywords to optimize pay-per-click marketing campaigns.

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Search and Social Advertising

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Company Info

Year Founded

2006

Company HQ

Boston, Massachusetts, United States

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SpeedPPC

SpeedPPC is a powerful platform that uses a tried and tested framework designed to help users save time and drive more conversions and sales from their PPC advertising efforts.

Have a good look around and start to appreciate the power of this software before you jump on in and give it a go.

Get a sneak peek into our latest innovation - an image-based attention heatmap analysis tool, developed with cutting-edge AI technology. Trained on thousands of eye-tracking studies, our tool boasts an impressive 90% predictive accuracy compared to real-world eye tracking. You can now use it for full landing page analysis and individual image uploads.

Want to validate your design before building a full-fledged webpage? Our tool will give you the insights you need. Find it in the landing pages menu item and choose a full analysis from a URL or a heat map analysis from an image.

This video is your ultimate guide on uploading an image for analysis, interpreting the generated heat map, and, most importantly, using the insights to enhance your design strategy. We break down common misconceptions and show you how users' attention might not be where you expect it to be.

We also delve into a real-time example, demonstrating the attention-grabbing power of your headline, body copy, and call to action and how supporting images can sometimes be distracting if not used appropriately.

No more guessing games with your designs. Discover what truly captures your users' attention. Start uploading your designs today with our attention heat map tool.

Learn more here: https://community.speedppc.com

AI Landing Page Attention Heat Map Tool

Dive into the details of SpeedPPC's Landing Page Analysis feature in this comprehensive tutorial. Discover how this game-changing tool can transform the way you evaluate and optimize your landing pages. In this video, we'll go step-by-step through the process, focusing on Google Ads.

Learn how to input keywords, URL, and tags, and how to interpret the results, which cover crucial aspects like page speed, headline quality, keyword usage, content analysis, and design.

Get an exclusive look at our predictive attention heat map, a revolutionary feature trained on thousands of eye-tracking studies, predicting where visitors are likely to look on your page with over 90% accuracy.

Finally, we'll cover how to generate and export a detailed report, perfect for client presentations.

Join us on this journey and see how Speed PPC Landing Page Analysis tool can amplify your conversion rates and quality scores. Ready to supercharge your landing pages? Watch now.

Remember to like, share, and subscribe for more PPC insights and tutorials!

#SpeedPPC #LandingPageAnalysis #GoogleAds #PPC #DigitalMarketing

Using the Landing Page Analysis Feature in SpeedPPC

We had a question from Patric about how to structure a campaign. So I made a quick video showing him how it might work.

Question:
Please allow me to elaborate. One of the ways how we get high CTR is running a Google ad where the copy is exactly the same as the keywords we've targeted.

Meaning - targeted keywords is "how to lose weight for man" and the the title of the ad is {Seed}.

Now that Google will be displaying the ads without basing on "exact keywords" anymore, it wouldn't make sense to use {Seed}, right?

As we no longer have "control" towards the keywords we're targeting.

Quick Demo - Patric's Weight Loss Campaign

How to Upload To Your Account with Google Ads Editor

Tokens Explained - SpeedPPC Crash Course

OK, so you’ve got all the elements of the TALL campaign under control. Now it’s time to pull it all together to build incredible PPC campaigns using the campaign builder.

The campaign builder takes your keywords, ads and landing pages and helps you build out campaigns that have an incredibly tight relevancy chain between those keywords, ads and landing pages.

So when a user types in a query, you can show them an ad that powerfully matches their exact request and send them to a landing page that does the same.

We have four different campaign types within SpeedPPC. They are:

- Single Keyword Ad Group (SKAG)
- Single Theme Ad Group (STAG)
- Paired Campaign
- Domain Campaign

We have many extra information and examples in our knowledge base and community. However, for our crash course, we will look at the thematic campaign as this is the most common campaign type and is generally what we would recommend starting out with.

Once you’ve mastered this, your competitors won’t know what has hit them!

Thematic Campaign Build SpeedPPC (Crash Course)

SpeedPPC is a powerful platform that uses a tried and tested framework designed to help users save time and drive more conversions and sales from their PPC advertising efforts.

This orientation is designed to give you a quick overview of the main sections of SpeedPPC and how they are linked back to the overall TALL Strategy.

Have a good look around and start to appreciate the power of this software before you jump on in and give it a go.

SpeedPPC Orientation (Crash Course)

The final L within the TALL framework relates to Lifetime Value (LTV) and is easily the most ignored but crucial part of what makes PPC campaigns successful or not.

Lifetime Value (LTV) is a key metric that can help you understand how much money you can make from a customer over the lifetime of your relationship with them.

The fundamental reason why many people give up on PPC is that they spend more money on ad costs than the profit they make from selling the thing they are advertising.

The solution? Instead of looking at just what you make from selling one thing, look at how much money you can make from the customer over their lifetime.

So by making more money from them through upsells, cross-sells, and repeat sales you can transform how your business looks.

Our LTV Funnel Map planner will help you understand all the dynamics of this.

By watching this video, you will learn:

- The importance of Lifetime Value (LTV) in PPC advertising and how it can help you make more money from a customer
- How to design a sales funnel that can make money from each individual customer
- How to add different sources and compare their results
- How to add blocks that represent an upsell or whatever strategy you are planning to use for your business
- How to use the software's LTV Funnel Maps feature to view and analyze the results of your different models

By making more money from each individual customer, you will make your site more profitable and successful.

SpeedPPC Funnel Map Planner (Crash Course)

Watch more: https://community.speedppc.com

The first L in our TALL strategy relates to Landing Pages. Far too many people have great PPC campaigns but send their clicks (and their dollars) over the edge into the abyss that is their bad landing page.

Changing the performance of your landing page can completely change the whole dynamic of your PPC campaign. All of a sudden, campaigns that used to be unprofitable can become profitable with improvements to conversion rates.

This is why it’s such a critical part of the TALL framework and why the SpeedPPC platform focuses on it.

We have two main ways we do this. Firstly, our Landing Page Analysis tool and secondly, our dynamic keyword insertion options where we help you modify your landing pages dynamically based on the incoming keyword.

This section will take you through this.

You will learn the following:

How to analyze your page's performance in terms of page speed, headline score, and content score
How to use AI-driven heat mapping technology to understand where users are drawn to on your page
How to improve your page speed to meet Google's standards
How to write persuasive headlines that grab users' attention
How to optimize your site's content for better engagement
The options we have for dynamic keyword insertion (DKI) for your landing pages.

Don't waste any more time on ineffective landing pages.

SpeedPPC Landing Page Analysis (Crash Course)

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Support Email

info@wordstream.com
Sales Phone

855.967.3787

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Website

https://www.wordstream.com/
Address

Boston, Massachusetts, United States

Boston, Massachusetts, United States

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