Traackr

    Influencers

    Description

    Traackr offers the industry's only influencer market performance benchmark, influencer finding, vetting, relationship management, campaign structure, and measurement. Every day, hundreds of new companies and agencies, along with more than twenty of the largest global marketers, rely on Traackr to help them make better decisions about influencer marketing. In the 2022 MarTech Breakthrough Awards, Traackr won "Best Influencer Marketing Management Platform."
    In 80 countries and 19 languages, Best For Traackr powers effective influencer marketing for hundreds of companies and agencies.

    Product Fit
    • Category
      Influencers Management
    Product Intro
    Company Info
    • Year Founded
      2008
    Company HQ
    Videos

    Traackr: Data-Driven Influencer Marketing

    Traackr is the system of record for data-driven influencer marketing, providing the intelligence and tools needed to run impactful influencer marketing programs. Our platform enables marketers to invest in the right strategies, streamline campaigns, and scale global programs.

    We are honored to power the most advanced and largest scale influencer marketing programs in the world for brands who are leading the way, including L'Oréal, Shiseido, Revlon, Charlotte Tilbury, Colgate-Palmolive, and Samsung.
    Our company was born global and thrives on collaboration. You can find us in San Francisco, New York, Boston, London, Paris, and Singapore.

    Visit www.traackr.com to learn more.

    Traackr: Data-Driven Influencer Marketing
    Join Traackr for a one hour event with expert panelists from some of the leading brands in the influencer marketing industry. We’ll cover topics like social media and content trends, new tech innovations, and changing consumer behaviors — and discuss how each could impact your influencer marketing strategies in 2024. Join Traackr, Marc Duquesnoy, Chief Digital Marketing Officer at L'Oréal Benelux and Ashley Colom, Global Director of Communication Performance & Analytics at Coty to discuss what's coming in 2024 for influencer marketing. We’ll cover topics like social media and content trends, new tech innovations, and changing consumer behaviors — discussing how each could impact your brand’s strategy this year.
    2024 Influencer Marketing Predictions
    Traackr IMpact Events - Influencer Marketing Meetups Be part of Traackr's in-person events where brands, creators, and industry experts gather to talk about and exchange ideas and experiences related to a trending industry topic. https://www.traackr.com/traackr-events
    Traackr IMpact Events - Influencer Marketing Meetups
    Empathic, flexible, and analytical. These are the characteristics that have fueled Roberta Cammisa’s robust career in influencer marketing. Over 10 years, Roberta has worked with various luxury beauty and fashion brands like Ray-Ban, Net-a-Porter, and Charlotte Tilbury. Now as the Head of PR for EMEA at UGG, Roberta embarks on a challenge that many marketers face – how to keep your brand relevant in this fast-paced digital world. In this podcast episode, you'll hear Roberta’s advice on how to build focused, relevant and impactful influencer programs. More importantly, you’ll hear how the skills that Roberta picked up during her influencer marketing career have set her up to keep UGG and its Classic Boot iconic. During the conversation, Roberta also shares - Why all marketers should embody a chameleon - How to set attainable goals for your influencer program - Her favorite metric for measuring influencer marketing success across different markets - Why she’s excited for the next generation - Gen Alpha Know another Rockstar in influencer marketing? Let's get them on the show! Email us at ft@traackr.com.
    Balancing empathy and analytics in influencer marketing with Roberta Cammisa, UGG
    Gen Z has completely changed the game when it comes to social selling. What’s important to this unique generation? What makes them feel connected to your brands, stop scrolling, or make a purchase? Learn how to improve your Gen Z-focused influencer marketing strategy with Celebrity Makeup Artist & Content Creator, Melissa Murdick, and Alanna Marder, Senior Director of Integrated Marketing and Communications at SEED Beauty.
    How to Win Over Gen Z with Influencer Marketing With Alanna Marder and Melissa Murdick
    Which social platforms are Millennials most likely to purchase products from? Which types of content do they find most engaging, and how do they react to influencers? Learn how to improve your Millennial-focused influencer marketing strategy with Samantha Hofherr, Influencer and Partnerships Manager at ILIA Beauty, and beauty and wellness content creator, Tennille Jenkins! You’ll walk away from this event with new Millennial consumer data and insights, so you can build a targeted and impactful 2024 influencer marketing strategy.
    Influencer Marketing Strategies to Capture Millennial’s Attention
    Curious, agile, and creative. These are the characteristics that helped Elena Suarez build an influencer marketing program from ground zero for Pierre Fabre USA. Rewind to 2019, Elena took on her biggest challenge to date. With no pre-existing internal PR department or influencer program, Elena developed and executed an influencer marketing strategy for Pierre Fabre USA’s extensive portfolio of prestigious brands including Eau Thermale Avène, Klorane, René Furterer and Glytone. In this podcast episode, you'll hear how the skills that Elena picked up during her influencer marketing career helped her overcome big challenges — like pivoting strategies during the pandemic and convincing her CMO that Derm's dancing on TikTok would actually work. During the conversation, Elena also shares - The biggest myths in influencer marketing - The importance of trusting your creativity - The power of building influencer relationships (and why you shouldn’t underestimate it!) - The significance of ownable moments - The number one way to convince your executive team that your influencer program is worth it Keep up with Elena by connecting with her on LinkedIn & Instagram. - LinkedIn: https://www.linkedin.com/in/elena-m-suarez-71524342/ - Instagram: https://www.instagram.com/_elenamel/ Know another Rockstar in influencer marketing? Let's get them on the show! Email us at ft@traackr.com.
    Building an influencer program from ground zero with Elena Suarez, Pierre Fabre USA
    Understanding your influencer marketing ROI is no easy feat. In fact, 30% of marketers don’t know how influencer marketing ROI compares to other marketing strategies. In this workshop, you'll learn how to use the power of spend efficiency techniques to glean a clear understanding of your influencer marketing ROI, and, more importantly, improve it. We'll cover real-world examples and techniques so you can start getting the most from your influencer marketing budget.
    Workshop: Improving Influencer Marketing ROI with Spend Efficiency
    While influencer product seeding (aka gifting) campaigns are great for driving awareness and sales, they have a dark side. Many brands waste time, money, and product without even knowing it — negatively impacting their ROI and, in the worst cases, the environment. During this event, we’ll discuss data-driven solutions to tackle the biggest challenges product seeding campaigns hold with influencer and entertainment marketing consultant, Bette Ann Fialkov.
    Workshop: Getting the Most from Your Influencer Product Seeding
    Learn how spend efficiency metrics can help take your influencer program to the next level from influencer marketing expert, Therese Little. Spend efficiency metrics are a way of objectively measuring and evaluating the way you are budgeting and spending money on your campaigns. Ultimately they can help you make smart, data-driven decisions and lead to improved influencer marketing ROI. More specifically, spend efficiency metrics can help you answer questions like: - Which influencer performs best in a campaign? - Which campaigns drive the best return on investment? - Which social media platforms should I invest in? - What is the overall efficiency of Influencer Marketing for my brand? While performance metrics like engagements, impressions, and reach are important to measure, spend efficiency metrics help you evaluate the efficiency of your influencer marketing program and ensure you’re investing in the right people. Spend efficiency metrics include: - Cost per Post (CPP) - Cost per Video (CPVID) - Cost per Engagement (CPE) - Cost per Video View (CPV) - Cost per Story View (CPSV) - Cost per Click (CPC) It’s important to compare cost per impression, cost per engagement, and cost per view because this gives you an objective sense of how much impact each partner, platform, and campaign drives for your investment! If you’re looking to take your influencer marketing strategy to the next level, Traackr is here to help! Our influencer marketing platform provides a robust budget optimization framework that helps leading brands get a better ROI on their influencer investments. https://www.traackr.com/contact
    How Spend Efficiency Metrics Can Improve Your Influencer Program
    Load More... Subscribe
    Contact Sales
    • Support Email
      info@traackr.com
    Company
    • Website
      https://www.traackr.com/
    • Address
      11 bis rue de Milan 75009 Paris
    Inquiry Form
    Vendor Contact Form
  • No comments yet.
    • Add a review

    Leave a Reply

    You May Also Be Interested In

    TECHCOS

    1108 E Main St Ste 906
    Richmond, VA, 23219 – 3539, USA. co*****@te*****.co

    company
    for business
    • Buy Assessment
    • Find Software
    • Find Services
    • Write a Review
    • Keep up to date
    for vendors
    Resources
    newsletter

    © Copyright 2024 Techcos LLC