MarTech Advisor

Customer data management allows marketers to achieve a unified view of customer data, across different marketing channels, platforms and devices by ingesting raw data from disparate sources, transforming it into clean, connected data, and allowing marketers to activate that data via various marketing and sales automation tools and platforms. A strong customer data management strategy gives marketers a single source of truth to make more informed marketing decisions for both – individual customers and ‘look-alike’ segments of the best prospects. Business outcomes include higher marketing efficiency and effectiveness for conversion and retention campaigns.