The process begins with a brand searching for an influencer. Do not waste your time conjuring up names -- we make this easy by our Influencer and Content Search. Take advantage of a series of filters or simply rely on our Content Search, which allows you to connect with audiences who share your interests. Image recognition carefully categorizes all relevant user-generated content so that all you have to do is input what you’re looking for. Moreover, in applying natural language processing to the sign-up information you provided us, we are able to suggest dozens of relevant influencers. Iterating through our entire database, we rank influencers on a spectrum of criteria, including market penetration, audience size, engagement and media activity to determine if they are a proper fit.
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