Lytics

Digital Marketing Infrastructure, Intelligence

Website

Description

By focusing on behavioural data and fusing it with cutting-edge data science, machine learning, and integrated systems, Lytics, a company built for marketers, enables mid-size companies and large corporations to construct tailored digital experiences and pertinent, real-time marketing campaigns. We collaborate with some of the most prestigious companies in the world, such as Universal Music Group, General Mills, Nestle, and Comcast.
Ideal For
In the following categories: CPG, Retail, Media, Entertainment, B2B Technology, and Financial Services, we provide mid-market to enterprise brand services.

Product Fit

Category

Customer Data Platform

Product Intro

Company Info

Year Founded

2010

Company HQ

920 Southwest 6th Avenue, Portland, Oregon 97204, United States

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Take control of your customer data with Conductor. Use Lytics Conductor to easily connect data sources, manage identity, and create unified customer profiles. Learn more at https://www.lytics.com/conductor

NEW! Lytics Conductor

With Iterable and Lytics, you can start sending more personal, better targeted communications in a matter of seconds. Lytics will seamlessly collect and store all relevant data about your customers so you can use it to deliver memorable experiences, drive more sales, and create stronger relationships.

Lytics for Iterable

American Conservatory Theater (ACT), a producing theater in the Bay Area and preeminent name in the performing arts world, saw an increase in online conversions and customized campaigns within 30 days using Lytics.<br /><br />Lytics is a customer data platform built for marketers and backed by data science. Try Lytics free for 30 days. https://www.lytics.com/try-lytics/

How the American Conservatory Theater boosted conversions by 15% amid the pandemic

This video will provide a quick overview of how to get started with Cloud Connect, as well as step-by-step instructions on how to create your first audience.<br /><br />Cloud Connect is a reverse ETL solution that activates data from your data warehouse to your downstream advertising and marketing tools. It will help you eliminate silos that are causing delays, gain better data insights and use those insights to improve your marketing ROI.

Getting started with Lytics Cloud Connect

Lytics Decision Engine is a customer data platform built for marketers and backed by data science. Try Lytics free for 30 days. https://www.lytics.com/try-lytics/

Making Sense of Behavioral data

We're excited to announce the launch of Lytics Cloud Connect on the Google Cloud Marketplace - Allowing Marketers to access unique audience segments directly from your bigquery and activate with Google Ads in minutes....for free!

Lytics Cloud Connect Available in Google Cloud Marketplace

Lytics Decision Engine is a customer data platform built for marketers and backed by data science. Try Lytics free for 30 days. https://www.lytics.com/try-lytics/

How Lovepop boosted revenue per email sent by 5% using Iterable and Shopify with Lytics.

Reach customers by building dynamic audience segments based on their interests and real-time behaviors. <br /><br />Lytics CDP gives you better segmentation opportunities out of the box, with prebuilt audiences based on user behaviors, such as engagement and how likely they are to convert.<br /><br />Lytics automatically moves users to a different audience once they subscribe to your list, or you can identify who has abandoned their cart and engage them immediately. Targeting audiences reduces your overall ad spend by removing wasted ad impressions from users unlikely to convert.<br /><br />🚨 Learn how better audience segmentation can reduce your ad spend and improve your email campaigns👇<br />https://www.lytics.com/use-cases/build-highly-targeted-audiences/

Audience Segmentation with Lytics CDP

Your customers demand unique, digital-first engagement with brands…and the same old marketing technology can’t deliver them. As marketers, you must move beyond collecting data and building profiles.<br /><br />You need an intelligent customer data platform that analyzes first-party data, accurately predicts customer behavior, and delivers personalized marketing at scale, in real-time, to maximize customer engagement and lifetime value.<br /><br />Watch this recorded session with Lytics President Jascha Kaykas-Wolff to learn why CX is driving marketing for the foreseeable future.<br /><br />Learn how to:<br /><br />•. Transition away from a third-party to a first-party customer data strategy<br />•. Identify the key components of a true CDP: a data warehouse, a data pipeline, and a decision engine<br />•. Align your martech stack with your business goals<br /><br />🚨 Get the FREE white paper on the New MarTech Stack to learn more👇<br />https://www.lytics.com/resources/whitepapers/the-new-martech-stack/

Customer Experience Drives the Future of Marketing

Contact Sales

Support Email

lytics@lytics.com
Sales Phone

+1 503-479-5880

Company

Website

http://lytics.com/
Address

920 Southwest 6th Avenue, Portland, Oregon 97204, United States

920 Southwest 6th Avenue, Portland, Oregon 97204, United States

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