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Account Marketing

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Description

Collect data about your target audience, tract account progress along the marketing funnel, and measure success with one platform.

Product Fit

Category

Account Marketing

Product Intro

Company Info

Year Founded

2009

Company HQ

680 Folsom Street, San Francisco, California 94107, United States

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Demandbase

Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count.

Since creating the category in 2013, we have been pioneering technologies to sharpen revenue teams’ ability to confidently deliver the right message to the right customers at the right time. Powered by industry-leading data, our transparent and tunable AI-enhanced model, and integrations that meet your tech stack where it is, Demandbase helps you to take meaningful action confidently and efficiently.

Join host Kelly Hopping for a deep dive into career growth, leadership, and trust-building with Steve Armenti, a marketing veteran with 15+ years of experience at top companies such as Google and DigitalOcean. In this episode, Steve opens up about his transition from sales to marketing, the game-changing role of psychological safety in the workplace, and his powerful "trust bank" strategy for forging meaningful relationships and long-term success. This episode is filled with actionable insights you won't want to miss from mentorship advice to tips on building a career grounded in trust and authenticity.

Steve Armenti on Building a Trust Bank

In this episode, Kelly Hopping and Nick Cegelski, founder of 30 Minutes to Presidents Club, discuss the importance of events in driving sales success. Nick shares effective strategies for pre-event prospecting, crafting outreach messages, and leveraging recognition at events to enhance networking opportunities. Together they discuss the importance of personal connections and tailored approaches in both virtual and in-person settings.

Nick Cegelski on Event Strategies that Actually Work

In this special 500th episode, we welcome Demandbase CEO Gabe Rogol to discuss:

• The vision behind Demandbase’s recent rebrand
• The evolution of account-based go-to-market strategies
• Aligning marketing and sales for long-term success
• The role of AI and automation in ABM
• Overcoming common challenges in account-based approaches

Gabe shares insights on how Demandbase is addressing modern B2B challenges through enhanced integration, transparency, and AI-driven automation. Learn how these strategies aim to better align marketing and sales efforts, shaping the future of account-based GTM.

Demandbase's GTM Revolution Is Coming Are You Ready?

Listen in as Kelly Hopping and Gareth Noonan, GM of Advertising at Demandbase, take a deep dive into the 2024 State of B2B Advertising Report. In this conversation, they explore the report findings, including the evolving role of account-based marketing to the game-changing impact of AI, automation and privacy-first strategies.

Their conversation focuses on the go-to-market tactics that matter the most including the rise and impact of B2B influencers, how privacy-forward advertising will become the new normal, the impact of LinkedIn and display ads and how the manual ad era is over.

To download the report, visit here or https://www.demandbase.com/resources/report/download-2024-state-of-b2b-advertising-2nd-edition/

Gareth Noonan on the State of B2B Advertising Report

$Tune in as Kelly Hopping, CMO of Demandbase and Mary Gilbert, fractional CMO at Folloze, discuss the differences between working in scale-ups and large organizations, the value of lateral moves in one's career, and creating safe spaces. In this conversation, Kelly and Mary explain the importance of systems thinking and understanding how decisions are interconnected to each other and their impact on the organization's goals. Tune in to hear their advice for fostering trust, authenticity, and building stronger relationships with team members through vulnerability.$

Mary Gilbert on Implementing Systems Thinking in Marketing