Influ2

    Account Marketing

    Description

    The first person-based marketing platform, Influ2, invented an innovative method of account-based marketing. The technology gives B2B marketers the ability to pinpoint specific decision-makers, discern their intentions, and monitor interaction on an individual basis. Compatibility with HubSpot, Salesforce, etc. The company serves more than 75 large and medium-sized businesses throughout the world, including Fortune 500 B2B companies like NVIDIA, Capgemini, and Episerver. With more than 50 workers on staff, Influ2 has offices in NY and CA.

    Product Fit
    • Category
      Account Marketing
    Product Intro
    Company Info
    • Year Founded
      2016
    Company HQ

    • 434 West 33rd Street, New York City, New York 10001, United States

      Get Directions
    Videos

    Influ2

    We make sure your ads find exactly the right person and drive engagement that results in sales.

    Influ2 is a person-based advertising platform that allows you to reach specific people within target accounts and see who interacts with your ads. Push relevant messages to key decision-makers, track contact-level intent, and give sales the context they need to win valuable accounts.

    With Influ2's person-based ads, you can drive 2.26x more pipeline by engaging decision-makers throughout their entire journey.

    Here’s how Influ2 helps B2B businesses turn ads into their ultimate sales multiplier:
    - Run person-based ads in sync with sales.
    - Gain transparency between sales and marketing.
    - Track revenue impact from the first touch to a closed deal.

    Influ2
    Transforming a well-crafted strategy into actionable, measurable results is at the heart of any successful GTM program. This webinar is a deep-dive into the essential steps for building an effective account-based go-to-market approach: 00:00 Intro 02:02 Audience selection 09:15 Account segmentation and prioritization 23:00 Sales and marketing alignment 41:35 Budgeting and forecasting 51:34 Stalled opportunity playbook 01:01:01 Outro
    Account Based GTM: Turning Strategy into Action
    When the market’s environment is demand neutral or demand negative, what can GTM teams do to secure quality pipeline? In his speaking session for Pavilion, Joe McNeill, CRO at Influ2, explains how successful pipeline programs are the sum of all their parts and how to build an allbound motion.
    Winning Pipeline in Today’s Market
    How do you get sales and marketing to win more business? Use proven frameworks that are inherently collaborative, easy to implement, and simple to track. In this webinar, Mason Crosby, Founder of Scrappy ABM, and Anna Tsymbalist, Head of ABM at Influ2, give a masterclass in creating systematic marketing and sales programs that get results. Discover sales and marketing playbooks to re-engage prospects from missed meetings, revive lost deals, and generate more pipeline from events, with real-life examples of content to create for each playbook. In this video: 00:00 Intro 01:00 How to get the most out of this session 02:08 The “crawl, walk, run” approach to ABM 06:14 What is ABM? 06:49 Why ABM fails 09:50 What is an activation play? 11:03 Why activation plays work 12:11 How activation plays work 13:06 Activation play structure 14:29 Сlosed-lost opportunities playbook 18:01 Segmentation triggers for a closed-lost play 19:55 Closed-lost: “functionality” ad play examples 21:03 Closed-lost: “person blocker” ad play examples 22:10 Closed-lost: “strategy change” ad play examples 23:10 Closed-lost: “budget” ad play examples 24:27 Where to get the funding signal data 25:42 Closed-lost: “lost connection” ad play examples 26:39 Missed meetings playbook 28:39 Missed meeting ad play examples and setup 34:14 How to separate one-to-one or one-to-few programs from larger demand gen programs 35:27 Event activation playbook 38:19 Event activation ad play examples and setup 42:13 On contact-level intent 44:46 On audience size limitations 45:52 On video ads for event plays 46:54 Outro
    How to Create a Truly Coordinated Sales and Marketing Program | Scrappy ABM & Influ2
    Learn how Simplus uses Influ2 to target specific decision-makers in B2B marketing to drive pipeline and revenue attribution.
    Influ2 Spotlight: Simplus
    In this webinar, Anna Tsymbalist, Head of ABM at Influ2, and Davis Potter, CEO at ForgeX, talk about different ways to personalize ad content and discuss real-life ad examples from Influ2 ABM campaigns. Explore how to personalize ads based on the buyer journey stages and ad engagement signals. Chapters: 00:00 Intro 01:29 Why B2B buyers expect personalization 03:19 What should personalization in B2B look like? 05:29 How to advance ad content at your prospects’ pace 06:56 How to use CRM data points and ad engagement as triggers 08:59 How ad content can be applied to different sales context 09:28 Value propositions 11:10 Social trust 11:41 Thought leadership 14:20 Sales rep introduction 14:58 Demo show-up campaign 15:29 Demo no-show campaign 16:01 Trust content 17:24 Use cases 17:48 Case studies 18:00 Stalled opportunities revival 18:51 Objection-specific campaigns 19:23 Adoption campaigns 20:29 New feature/add-on announcements 20:52 Case studies from similar industries 21:00 Event promo 21:24 How ad personalization impacts business results 22:12 Q&A
    How to Automatically Personalize the Buyer's Journey with Ads | Playbook by Influ2
    We've all been there: marketing launches a killer campaign to help sales land a call with a high-value prospect, sales do tons of research to prepare for it. Both teams work together to convert a dream account. But when the day comes, the call sits empty. Sounds familiar? Influ2’s Head of ABM, Anna Tsymbalist, sat down for a live webinar to discuss these issues with Davis Potter, CEO at ForgeX, and Kevin Lindberg, ABM & Demand Gen at Yotpo. In this video, Anna explains Influ2's exact playbook for launching an automated ad campaign that gently reminds prospects about an upcoming call. 00:00 Intro 02:07 Why care about show-up rates? 03:53 Why do prospects miss calls they’ve booked? 05:33 What content can you show to a prospect prior to the call? 06:51 On personalizing landing pages at scale 08:06 How to automate the process in your CRM 09:55 How to measure the show-up campaign 12:05 How long does it take to build a show-up rate campaign from the playbook? 13:08 How to deal with the minimum audience size 15:17 How Yotpo built the ABM motion with Influ2 17:15 On best practices for audience segmentation 19:40 On best-performing types of ad content 21:40 On the optimal number of accounts for ABM 23:23 What are the most actionable signals for launching ads for cross-selling? 24:52 How to measure the efficacy of ad creatives 28:17 On deriving intent signals based on first-party data 32:30 How to effectively align with SDRs 37:02 How to create personalized buyer journeys at scale 40:53 On the feasibility and scalability of one-to-one ads 45:01 How does Influ2 work? 48:00 On the precision of Influ2’s matching algorithms
    How to Boost Meeting Attendance with Person-Based Ads | Playbook by Influ2
    Tune in to hear about the challenges Persefoni and StarTree faced, the solutions they implemented, and the incredible results they achieved. In this video: 📈 Eliana Cameira, Head of Growth Marketing, and Jane Y., Growth Operations Lead, share how revenue marketing helped Persefoni achieve a 2.98x boost in conversions for new opps. 📈 Megan Ayala, Demand Generation Manager, talks about the strategies that increased StarTree’s pipeline generation conversions by 3.17x.
    The Revenue Marketing Blueprint by StarTree & Persefoni
    Meet Influ2 V2 – a leap from person-based advertising technology to an end-to-end revenue marketing platform. We spent seven years learning from our customers and using our technology ourselves, discovering what works and what doesn't to build the new platform that is now ready. Chapters: 00:00 Countdown 01:30 Customers about Influ2 V2 02:56 Intro from the host 04:06 The story of Influ2 05:57 Intro to the Influ2 V2 new capabilities 06:42 A walk-through of the major GTM challenges 13:02 A salesperson’s perspective on Influ2 V2 18:12 How Influ2 V2 reshaped advertising strategy of ESW 20:45 How Sapiens built their growth strategy with Influ2 V2 24:02 How Influ2 V2 enhanced the ABM strategy at Ledgy 29:41 Wrapping up
    Introducing Influ2 V2: Product Launch Event
    In this webinar, Anastasia Gaidai, Influ2's top-performing account executive, tells about her secrets to successful selling. She elaborates on the issues like: - The challenges all account executives are forced to overcome on their own to meet the quota. - How AEs can dominate the conversations they are NOT in. - How marketing can pick up the slack and support the sales cycle. Chapters: 00:00 Greetings 01:08 Why account executives are the loneliest people in B2B 02:36 On the challenges of meeting the quota 06:53 On lengthy sales cycles and how to influence prospects’ independent research 08:32 Why marketing should support sales initiatives and how they can do it 09:28 Why is it hard for marketing to support the sales cycle? 10:26 On the basics of person-based advertising 13:22 Campaign example to boost show up rate 15:27 Campaign example to highlight your main value proposition 16:33 On contact-level intent and the importance of multithreading 20:02 How person-based advertising integrates into sales workflows and tech stack
    The Ad-vantage of Top Performing Enterprise AEs | B2B Rocks
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    Contact Sales
    • Support Email
      team@influ2.com
    • Sales Phone
      +1.408.675.9057
    Company
    • Website
      https://www.influ2.com/
    • Address
      434 West 33rd Street, New York City, New York 10001, United States

    • 434 West 33rd Street, New York City, New York 10001, United States

      Get Directions
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