Cake

CAKE offers performance marketing software that enables advertisers, networks, and publishers to monitor, measure, and optimise marketing performance in real-time for affiliate marketing, lead generation, and multichannel marketing.

Affiliate marketing is the management and evaluation of partner marketing initiatives, performance optimization for maximum profitability, and partner attraction.

Lead generation: To maximise lead generation efforts, take a comprehensive approach to managing and optimising traffic sources, lead buyers, and lead quality. Then, decide in real-time which lead buyers to route traffic to in order to generate the most income.

In order to improve campaign performance and multichannel strategies along the customer journey, multichannel marketing measures genuine customer acquisition expenses across channels against the customer lifetime value.