BuzzStream

    , BuzzStream

    Description

    An online platform for managing public relations that lets users take control of campaigns, email distribution, contacts, tasks, and more.
    Ideal For
    It is a public relations management application that aids with reports, task management, and other features. It is intended for medium to large enterprises in the travel, content marketing, advertising, and other industries.

    Product Fit
    • Category
      Public Relations (PR) Software
    Product Intro
    Company Info
    • Year Founded
      2007
    Videos

    BuzzStream

    Welcome to BuzzStream's Official YouTube Channel – Your Advanced Guide to Link Building and Digital PR mastery!

    🚀 About Our Channel:
    BuzzStream's YouTube hub is specially crafted for link builders, digital PR pros, and SEOs seeking to elevate their craft.

    🔍 What We Offer:
    Expert Insights: Stay ahead in the game with insights from leading industry experts. Our guest speakers and interviews bring fresh, actionable perspectives.

    Case Studies & Success Stories: Witness real-life applications and triumphs in link building and digital PR. Learn from the best practices that have propelled others to success.

    Product Updates & Features: Be the first to know about our latest innovations. We break down new features and how they can revolutionize your SEO efforts.

    BuzzStream
    HARO has officially closed its doors. I had the thrill of speaking with Peter Shankman about how to succeed with his replacement tool, Source of Sources. Though, I'll spoil a bit of it: only pitch where relevant, never pitch using AI, and reply quickly 😉 https://www.buzzstream.com/blog/source-of-sources-podcast/ hashtag#digitalpr hashtag#publicrelations hashtag#linkbuilding
    3 Tips for Using Source of Sources to Get Links (from Peter Shankman)
    Host Vince Nero welcomes Peter Shankman, the original founder of HARO, to discuss how PRs can maximize the use of Source of Sources. They delve into the reasons behind HARO/Connectively's shutdown and the creation of Source of Sources, touching on its growth and the necessity of monitoring and maintaining the platform's integrity. Peter also shares insights on how small businesses and agencies can secure media coverage, emphasizing the importance of precise and timely pitches. ⏰ Timestamps 00:00 Welcome to the BuzzStream Podcast 00:19 Introducing Peter Shankman and Source of Sources 01:26 The Decline of HARO and the Rise of SOS 02:26 Challenges and Successes of SOS 08:30 Maintaining Quality and Combating Spam 11:41 Tips for Securing Media Coverage 16:39 Using AI in PR and Prewriting Quotes 20:06 Peter Shankman's ADHD Journey and Podcast 23:17 Closing Remarks and Contact Information 💻 Check out the full post: https://bit.ly/3ZttTfL 🤝 Our website: ⁠https://www.buzzstream.com⁠ 🌎 Follow us on X / @buzzstream ✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/
    Discover the SECRET to Top-Tier Coverage with Source of Sources!
    Victoria Schmid of KURU Footwear answers the question: What are the pros and cons of working in-house vs agency as your first role in digital PR? Check out the full interview: https://www.buzzstream.com/blog/in-house-digital-pr-podcast/
    Getting Started in Digital PR - In-house vs Agency?
    Vince Nero chats with Victoria Schmid, the Senior Digital PR and Influencer Marketing Specialist at Kuru Footwear, about being an in-house digital PR. They dive into Victoria's transition from broadcast journalism to digital PR, her innovative campaigns at KURU, and essential strategies to avoid overly advertorial content. Victoria also shares her experiences and tips on working in-house versus at an agency, leveraging feedback, and staying creative in digital PR. T ⏰ Timestamps: 00:00:00 - Intro 00:00:27 – What is it like moving from agency to in-house? 00:06:48 – How do you ideate campaign ideas that don't come off as too salesy? 00:10:20 – Have you ever received feedback that your digital PR campaign wasn't relevant enough? 00:12:38 – Why did KURU decide to bring digital PR in-house? 00:15:18 – Does KURU have a brand team, and do you work closely with them? 00:17:42 – Do you do much influencer marketing, and how does it overlap with digital PR? 00:18:38 – Do you think the role of digital PR is to sell? 00:06:48 – What are some tips for ensuring your campaigns aren't reading like ads or too irrelevant? 00:25:54 – Do you pay journalists for feedback on pitches or stories? 00:27:18 – How do you recommend keeping things interesting while working in-house? 00:27:18 – What is a swipe file? 00:27:18 – How do you stay motivated? 00:39:21 – If you are just starting out in digital PR, do you recommend starting in-house or agency? 00:39:21 – Where do you think digital PR is heading? 💻 Check out the full post: https://www.buzzstream.com/blog/in-house-digital-pr-podcast/ 🤝 Our website: ⁠https://www.buzzstream.com⁠ 🌎 Follow us on X / @buzzstream ✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/
    The SECRETS to In-House Digital PR Success
    In this episode of the BuzzStream Podcast, host Vince Nero chats with Ellie Sumner, Digital PR Manager at Prosperity Media, about the nuances of doing Digital PR in Australia. ⏰ Timestamps: 00:00:45 - Why did Ellie move to Australia for digital PR? 00:05:00 - Was digital PR in Australia just traditional link building before? 00:06:27 - How does Ellie define digital PR? 00:07:50 - Is digital PR shifting toward brand awareness and expertise? 00:08:28 - What lessons did Ellie carry from traditional PR to digital PR? 00:09:25 - Why are case studies important in Australian digital PR? 00:11:37 - Is digital PR in Australia doing the journalist's job? 00:14:00 - What platform does Ellie use for surveys in Australia? 00:14:54 - Does Australia’s limited media landscape make ideation harder? 00:17:45 - How does Ellie sell the value of digital PR to Australian clients? 00:21:20 - How does Ellie decide who gets an exclusive pitch? 00:23:50 - What happens after offering an exclusive? 00:25:30 - Do you need to understand Australian culture to pitch effectively? 00:28:00 - How does Ellie ensure journalists are still active and relevant? 00:29:30 - What’s it like building relationships with journalists in Australia? 00:31:14 - How many pitches does Ellie send for a typical campaign? 00:33:12 - What metrics does Ellie report to clients for digital PR? 00:34:13 - How receptive are journalists to unlinked mention requests? 00:35:45 - What are the biggest challenges in Australian digital PR? 💻 Check out the full post: https://bit.ly/4eYHZeQ 🤝 Our website: ⁠https://www.buzzstream.com⁠ 🌎 Follow us on X / @buzzstream ✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/
    Ellie Sumner's Top Digital PR Secrets for Success in Australia
    One thing missing from many digital PR conversations is that journalists have goals, too. They want people to click and read their story. The more you remember that when crafting your pitch, the better. Shout out to Amanda Walls from Cedarwood Digital for that insight! #digitalpr
    This SIMPLE Digital PR Pitch Mistake Can Keep You From Getting Coverage
    Is hero content dying? Not according to Amber Carnegie, Creative Lead from UK-based digital PR agency Verve Search. Hero campaigns are evolving. They're not just one piece of content anymore. Instead, they're campaigns that tag various business groups, such as social, paid, and brand. Or as Amber put it, "Hero campaigns have changed quite a lot in terms of the digital PR space... they can’t just be one thing anymore. They have to be supported by an entire strategy.” I had an excellent chat with Amber about how you can and should utilize hero content to drive your digital PR campaigns. Timestamps: 00:00 Welcome to the BuzzStream Podcast 00:35 Meeting Amber Carnegie and Content Ideation 02:09 Understanding Hero Campaigns 02:21 Evolution of Digital PR and Hero Campaigns 06:36 Challenges and Strategies in Digital PR 11:54 Relevancy and Audience Insights 14:12 Digital PR for Small Businesses and Startups 16:37 Coordinating Across Business Teams 21:00 SEO Benefits of Hero Campaigns 21:54 Integrating Blog Content and SEO Strategy 22:57 Technical SEO and Digital PR Challenges 23:29 Structuring Effective Digital PR Campaigns 26:13 Holistic Approach to Digital PR and SEO 27:47 Reactive and Proactive Content Strategies 36:17 Updating and Maintaining Hero Campaigns 40:37 Leveraging Data for Continuous Improvement 43:19 Conclusion and Final Thoughts 🔎 Check out the full post: https://bit.ly/4fSnIbM 🤝 Our website: ⁠https://www.buzzstream.com⁠ 🌎 Follow us on X / @buzzstream ✉️ Subscribe to the newsletter: https://www.buzzstream.com/newsletter/
    The SECRET to Successful Hero Content in Digital PR
    Olivia Lott talked about her experience as a journalist and if you need it to be a successful PR. If you are building a team from scratch, it helps to have journalism experience. You bring relationships, know the stories journalists want, and know how to craft emails. However, relying solely on ex-journalists might miss the marketing experience needed to help tie PR to SEO and conversion goals. https://www.buzzstream.com/blog/digital-pr-toolkit-podcast/
    Ex-Journalist Reveals Why You Need Marketing Experience in PR
    There are three easy ways to personalize outreach emails: 1. Location-based 2. Interest-based 3. Content-based Learn more: https://www.buzzstream.com/blog/personalized-email-outreach/
    3 Insanely Easy Ways to Personalize Outreach Emails
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    Contact Sales
    • Support Email
      sales@buzzstream.com
    • Sales Phone
      877-309-3365
    Company
    • Website
      https://www.buzzstream.com/
    Inquiry Form
    Vendor Contact Form
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